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Founder’s Blog – January 2023

Well Done Spireites!!

Twenty five years ago, when I was responsible for Sales and Marketing at Chesterfield-based Auto Windscreens, I was very involved in British football. Auto Windscreens was the shirt sponsor of Derby County, Birmingham City, Bristol City,  Dunfermline Athletic and one or two more UK clubs as well as sponsoring the Auto Windscreens Shield (previously sponsored by arch-rivals Autoglass), which culminated in a final at Wembley which I attended on at least three occasions.

The Shield was a knockout competition for teams playing in what were then League Divisions Three and Four and I went to the old Saltergate ground a few times to see Chesterfield play in the early rounds.

I have never played football in my life and, until yesterday (Saturday 7th January), I had not been to a match for well over 20 years…but what a match!

An early goal from “The Baggies” (West Bromwich Albion), who play in “The Championship” so are ranked way ahead of non-League Chesterfield, looked ominous but Chesterfield were soon level and with only a few minutes to go they were ahead by three goals to two. There was sustained pressure WBA and in the end a mistake in defence (one of very few) allowed them to equalise so there will be a replay which I think will be at The Hawthorns in West Bromwich.

It was a thrilling encounter and my heartiest congratulations to Town who played brilliantly and were never over-awed by their very strong opponents. I am seriously thinking that I need a ticket for the replay!!   Go you Spireites!!!

Watch the match highlights here https://www.youtube.com/watch?v=VAj73H1Gl_E

A tribute to Her Majesty The Queen

On Thursday (8th September) It seemed entirely appropriate that by chance I had parked our Daimler Majestic Major Limousine outside the entrance to Great British Car Journey for our Great British Car Club monthly meeting.

As the sad news from Balmoral percolated through the members, I could not help but reflect on how the Daimler marque mirrored the boundless qualities of the monarch who has presided over the UK for the whole of my life.

Her Majesty the Queen‘s first state car was a Daimler DE27 and in the following eight decades there was always a Daimler somewhere in the royal car store. Classic in the true sense of the word, dependable, under-stated, reliable and ever-ready to serve are just a few of the qualities I associate with both the car and with Queen Elizabeth II.

Powerful, solid, but with immense magisterial presence…the list is long and encompasses unglamorous but dutiful virtues which lie at the very heart of greatness.

Virtually all the cars on display and stored at Ambergate are Elizabethan in the temporal sense but few, if any, could aspire to the values espoused by our late Queen.

Today will be a day for quiet reflection on a life undeniably well-lived tinged with sadness that an era has passed.

Richard Usher

CEO and founder, Great British Car Journey