News & Events

A tribute to Her Majesty The Queen

On Thursday (8th September) It seemed entirely appropriate that by chance I had parked our Daimler Majestic Major Limousine outside the entrance to Great British Car Journey for our Great British Car Club monthly meeting.

As the sad news from Balmoral percolated through the members, I could not help but reflect on how the Daimler marque mirrored the boundless qualities of the monarch who has presided over the UK for the whole of my life.

Her Majesty the Queen‘s first state car was a Daimler DE27 and in the following eight decades there was always a Daimler somewhere in the royal car store. Classic in the true sense of the word, dependable, under-stated, reliable and ever-ready to serve are just a few of the qualities I associate with both the car and with Queen Elizabeth II.

Powerful, solid, but with immense magisterial presence…the list is long and encompasses unglamorous but dutiful virtues which lie at the very heart of greatness.

Virtually all the cars on display and stored at Ambergate are Elizabethan in the temporal sense but few, if any, could aspire to the values espoused by our late Queen.

Today will be a day for quiet reflection on a life undeniably well-lived tinged with sadness that an era has passed.

Richard Usher

CEO and founder, Great British Car Journey