Our journey features over 130 Classic cars, and takes you through the golden ages of British car design and manufacturing, starting with the Austin Seven, through to the Morris Minor, classic Mini, Ford Escort and everything in between.
You will be guided by an interactive tablet on which there is also a special tour for children and a great café where you can relax after your remarkable tour through time.
Take a quick video tour of our attraction to see what you can expect when you visit our interactive car museum
The Journey is organised into Chapters that tell the fascinating story of the pioneers, entrepreneurs, industrialists that built the British Motor Industry
From Herbert Austin to William Morris to the Rootes Brothers you will discover how they built their empires as you explore the cars they built
Our fully interactive audio-visual guide helps you uncover Great British Innovations and the stories behind over 130 carefully selected cars from Austin Seven to Metro and Beyond!
Whether it was your first car, your family car or the car you passed your test in we are pretty sure you will find it in the Great British Car Journey
Plenty of photo opportunities too!!
You will discover that many of the cars have their own unique stories related to their owners and their history
You can even pull out the choke, turn the key and take a trip down memory lane with our classic car driving experience
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The Great British Car Journey:
Celebrating Britain’s contribution to popular motoring
Over 130 carefully chosen vehicles tell the story of The British Motor Industry on an interactive journey spanning the last 100 years.
Guided by an audio-visual tablet, visitors will meet the two founding fathers of the industry: Herbert Austin and William Morris, whose vast manufacturing plants in the Midlands produced millions of cars which were exported all over the world. British cars heralded a global transport revolution mobilising billions of people.
Now that era has passed – cars have become as reliable and disposable as a domestic appliance and the industry has become globalised and centred in the East. China is the world’s largest car manufacturer whilst Japan leads the export race which was once a British preserve. Austin, Morris and many other British brands have long since disappeared, but now they have experienced a renaissance in the Derbyshire Dales.
From the legendary Austin 7 to the magnificent Mini, this is the story of engineering, enterprise and endeavour which for a brief period saw British cars rule the road.