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The unique corporate event experience

We feature over 130 British Classic cars, from the days of the Austin Seven up to the latest McLaren.

You’ll be guided by the latest interactive technology, with fantastic activities for children and a great café where you can relax after your remarkable tour through time.

Fully interactive with audio-visual guide, celebrating Great British Innovation, with over 130 carefully selected cars, from Austin Seven to Metro and Beyond!
Pioneers, Entrepreneurs, Industrialists: Their Story, including Austin, Morris and the empires they built.
Pull out the choke, turn the key and take a trip down memory lane! Dad’s Car, Mum’s car, your first car...
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The Classic Car Driving Experience

The Great British Car Journey:
Celebrating Britain’s contribution to popular motoring

Over 130 carefully chosen vehicles tell the story of The British Motor Industry on an interactive journey spanning the last 100 years.

Guided by an audio-visual tablet, visitors will meet the two founding fathers of the industry: Herbert Austin and William Morris, whose vast manufacturing plants in the Midlands produced millions of cars which were exported all over the world. British cars heralded a global transport revolution mobilising billions of people.

Now that era has passed – cars have become as reliable and disposable as a domestic appliance and the industry has become globalised and centred in the East. China is the world’s largest car manufacturer whilst Japan leads the export race which was once a British preserve. Austin, Morris and many other British brands have long since disappeared, but now they have experienced a renaissance in the Derbyshire Dales.

From the legendary Austin 7 to the magnificent Mini, this is the story of engineering, enterprise and endeavour which for a brief period saw British cars rule the road.