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Founder’s Blog – Making links with Toyota

As a Derbyshire resident, I have long been aware of Toyota’s presence in the county – since 1989 to be exact!

Recently, I was very privileged to be given a fascinating and enlightening tour of Toyota’s Burnaston Plant by Chris Barrow who has been with the company for many years and is a fellow car-nut. And what a fascinating tour it was.

It seems scarcely possible that it is well over 30 years since the first Carina E rolled off the Derbyshire production line on a site that opened in 1939 as Derby Municipal Airport.

Having been given a comprehensive overview of the environmental challenges facing all vehicle manufacturers, it became very clear that Toyota takes its responsibilities incredibly seriously. The focus on sustainability is relentless and the company’s investment in both electric and hydrogen technology is governed by a real desire to provide the best solution both for the consumer and the planet.

As we examined a cut away version of the Toyota Mirai which is the hydrogen powered executive car on sale in the UK, Chris and I were joined by Rob Gorton who is the senior manager for Corporate Planning and External Affairs.

Soon we boarded another Mirai for a drive around the site and a visit to the main assembly building where Corollas, in both hatch and estate form, come rolling off the line every 88 seconds. This is the longest production line in Europe, and watching the line move between all the work stations as autonomous vehicles deliver parts at the appropriate time was both mesmerising and astonishing in equal measure.

Toyota employs more than 2,500 people at its site in Burnaston, Derbyshire. With so many employees it’s no surprise that over the last four decades they have become very engaged with the Derbyshire community.

I am delighted that Great British Car Journey is now, thanks to Chris and Rob, properly engaged with Toyota and its story of Great British manufacturing success.

Watch this space for the appearance of cars built in Britain, in Derbyshire by a subsidiary of a Japanese company at a museum near you!

A sincere thank you to Chris and Rob.

Incredibly rare Derbyshire-made car returns home

Paramount

An incredibly rare piece of Derbyshire’s car making history has made a return to the county. 

Better known for the manufacture of Rolls-Royces and Toyotas, few people know that in the 1950s, Derbyshire was also home to the production of the now almost forgotten Paramount car.

And now, the fifth Paramount car ever made has gone on display at Great British Car Journey after being discovered at a classic car auction.

Richard Usher, founder and director of Great British Car Journey explained: “We consider ourselves experts in British classic cars but even the Paramount was a mystery to the team here. We had no idea this car even existed. It wasn’t until we were alerted to its local history that we knew we had to have it and bring it home. The Paramount really is a forgotten piece of Derbyshire’s motoring heritage.”

Only 10 Paramount cars were manufactured at the factory in Swadlincote and all of them bear the registration PNU, and were numbered 1 – 10. Great British Car Journey’s Paramount original number plate would have been PNU 4.

“We’d love to trace another of the Swadlincote Paramounts, but we think it’s highly unlikely any will be in existence which makes ours even more special,” said Richard.

Just 16 Paramounts were produced in Derbyshire; first at the Swadlincote factory and then later in Melbourne, until production moved to Buckinghamshire in 1953.  In total, just 76 Paramount cars were made until 1956 when production ceased.

“Our brilliant team at Great British Car Journey have already got the car running and looking a lot smarter than when she arrived,” he added.

According to an advert from 1950, the beautiful red, four seater convertible Paramount was ‘designed to provide a sports car of exceptional beauty whilst retaining the distinctive British character favoured by most sports drivers.’

The Paramount boasts Triumph running gear underneath its all-aluminium bodywork which is stretched over a wooden ash frame mounted on a tubular metal chassis.

Richard added: “The car is beautifully made. It is testament to the skills of the craftsmen who made her, as the bodywork is full of complex curves.” 

The Paramount now joins Great British Car Journey’s only other Derbyshire made car in the interactive classic car exhibition – a Rolls-Royce once owned by Scouts founder Lord Baden Powell.

To see the car on display at Great British Car Journey, purchase discounted tickets and find details of opening times here