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Great British Car journey is one of five tourism businesses from the Peak District and Derbyshire that have reached the finals of the prestigious VisitEngland Awards for Excellence.

Great British Car Journey has been shortlisted has been shortlisted for New Tourism Business of the Year in the national awards after winning gold at the 2023 Peak District & Derbyshire Tourism Awards earlier this year.

Judges for the Peak District & Derbyshire Tourism Awards described Great British Car journey as ‘a well thought through structured experience which captures in creative detail the timeline of the British Motor Industry over the last 100 years. It is of interest not only to motoring enthusiasts but provides a window into the nation’s social history from working families in the 20s, to the swinging 60s, the industrial struggles of the 70’s to the emerging high tech vehicles of now. The historic vehicle apprenticeship programme adopted by the Great British Journey is to be commended.’

The VisitEngland Awards for Excellence awards are the highest accolades in English tourism and champion the very best of the country’s tourism industry celebrating quality, innovation, best practice and exceptional customer service.

Richard Usher, CEO and founder of Great British Car Journey, finalists in the New Tourism Business category, said: “Since we opened in Derbyshire in 2021, the attraction has really struck a chord with the general public, whether they are classic car enthusiasts or not, offering the ultimate trip down memory lane. The exhibition, driving experience and our events are attracting visitors and tourist groups from all over the world. It’s been an exciting journey for the entire Great British Car Journey team. To be a finalist in the VisitEngland Awards for Excellence is just the icing on the cake.”

Alongside Great British Car Journey, fellow Peak District and Derbyshire businesses – Wildhive Callow Hall, The Blind Bull, Pure Outdoor and myGuidedWalks – have also been shortlisted in the national awards.

Wildhive Callow Hall near Ashbourne has reached the finals for Small Hotel of the Year; and The Blind Bull at Little Hucklow, near Buxton, has been shortlisted for the Pub of the Year Award, Outdoor activity and training providers Pure Outdoor have been shortlisted for the Ethical, Responsible and Sustainable Tourism Award; and myGuidedWalks, a Peak District walking experience provider, has been shortlisted in the Experience of the Year category.

“Good luck to our fellow Derbyshire and Peak District nominees in these prestigious awards,” added Richard.

The winners will be announced at an awards ceremony held at Warner Bros. Studio Tour London – The Making of Harry Potter on Wednesday 7 June 2023.

Jo Dilley, Managing Director of Visit Peak District & Derbyshire said: “It’s an excellent achievement to be shortlisted for these prestigious national awards and we’re proud that the Peak District and Derbyshire is represented by five fantastic finalists.

“This serves as a timely reminder of the value and sheer quality of our world-class tourism offer, and is testament to our passionate businesses who are dedicated to providing visitors with unforgettable experiences.

“Entering locally aligned awards is the only way to qualify for the VisitEngland Awards for Excellence, so we encourage tourism businesses to look out for when entries open for the 2024 Peak District & Derbyshire Tourism Awards this summer. We wish our finalists the very best of luck!”

To discover why Great British Car Journey is