Derbyshire Scouts welcome ‘Jam Roll ‘to Great British Car Journey

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Derbyshire Scouts welcome ‘Jam Roll ‘to Great British Car Journey

Arrival of Baden Powell’s Rolls Royce marks 1st birthday of Great British Car Journey

Derbyshire’s Beavers, Cubs, Scouts and Explorers have welcomed the most important car in the Scout movement’s 114-year history to Great British Car Journey.

‘Jam Roll’, Lord Baden Powell’s Rolls Royce, has gone on display to the public at Great British Car Journey, marking the classic car visitor attraction’s first birthday on 22 May 2022.

The 20hp Rolls-Royce, which was manufactured in Derby, was originally presented to Baden-Powell, along with a caravan (Eccles), at the 1929 World Jamboree on the Scouting movement’s 21st birthday.

The car was subsequently named ‘Jam Roll’ in recognition of its connection to the Jamboree and Rolls Royce.

The unique car boasts the Scout Fleur de Lys emblem, etched with the Scouts motto ‘Be Prepared’ on the radiator in place of the traditional Spirit of Ecstasy or ‘Flying Lady’, making it one of a kind.

Now, 93-years after it was presented to Baden Powell, ‘Jam Roll’ has joined the collection of classic cars at Great British Car Journey. The arrival of the car at the attraction was extra special for the Cubs in attendance, as it helped them earn their Collectors Badge.

Tom Stoddart, One of the Trustees of B-P Jam Roll Ltd which owns the car, said: “We are absolutely delighted that Jam Roll is now on display at Great British Car Journey and available to be seen by Scouts and Guides throughout the world. Retaining the car in Derbyshire was very important to us. It is an important piece of Scouting history, and we know that it will be well looked after by Richard and his team.”

Richard Usher, CEO of Great British Car Journey said: “We are thrilled to have such a uniquely historic car in the Great British Car Journey collection. It is a wonderful way to mark the 12-month anniversary of opening the attraction.”

Scouts around the world were asked to donate a penny per member and enough was raised to buy ‘Jam Roll’ and ‘Eccles’. Lord Baden Powell used the Rolls Royce and Eccles for many years and after his death in 1941 his family sold it to private owners. It was seen infrequently at Scouts events before being acquired by BP Jam Roll Ltd, a trust established to purchase in the car in 2008 ensuring it stayed in the country.

Following Jam Roll’s purchase by the trust, of which Lord Baden Powell’s grandson the Hon. Michael Baden Powell is a trustee, the car was sympathetically restored by Scouting volunteers and members of the Rolls Royce Heritage Centre where it was stored until it arrived at Great British Car Journey.

Jam Roll has found a new home at great British Car Journey where it is now on display alongside more than 135 British-built and manufactured cars which have long since disappeared from the roads, including the Austin Seven, Morris Minor and Ford Escort as well with a number of cars with equally famous owners, including Elton John’s Bentley Continental T.

Richard added: “The fact that ‘Jam Roll’ was made in Derby, only a few miles from Baden Powell’s wife’s home town of Chesterfield and indeed Great British Car Journey, gives this internationally important car a lovely local connection.”

Although now on display at Great British Car Journey, ‘Jam Roll’ will continue to make special appearances at Scout events.

To view Jam Roll and the wider car collection at Great British Car Journey, you can purchase tickets at or simply turn up and pay upon arrival.

If you’re looking for the ultimate trip down memory lane, pick from the 38-strong Drive Dad’s Car fleet and get behind the wheel of your favourite classic car. Visit to learn more.

Give Dad the ultimate trip down memory lane this Father’s Day!

If you’re looking for that unique gift for Father’s Day, then you’ve found it!

Pull out the choke, turn the key and send your loved one on the ultimate trip down memory lane!

Drive Dad’s Car gives you the opportunity to get behind the wheel of over 35 of the most popular cars ever made in Britain. Choose from an Austin Seven or a Rolls Royce Silver Spirit and everything in between, including the Mini, Morris Minor and Ford Capri!

Plus, we are offering you a 15% Early Bird discount and Drive Dad’s Car mug for the driver with all driving experiences booked in May.

Simply enter the code EARLYBIRD15 in the checkout to take advantage of this fantastic offer.

Vouchers are valid for 12 months, but this early bird offer isn’t, so don’t miss out and book an experience today!

Come and join us on our Century of Sevens celebration day!

2022 Marks the Centenary of our Hero car, the Austin 7.

We are looking to gather over 100 of this iconic little car, along with a celebration cake and run out into the Peak District.

Owners of Austin’s of any generation are invited to join us at Great British Car Journey on Sunday May 8th to celebrate the centenary of both the Austin Seven and the Austin Twelve. Anyone arriving in an Austin will be entitled to admission for just £10! so please get friends, relatives and anyone you know with an Austin involved!

Pre-war Austin owners are eligible to go on a 35-mile run taking in some of Derbyshire’s most glorious countryside and there will be a lunch stop at a location which will provide a further treat for car enthusiasts AND music lovers. You can enter this run free of charge, online here:

Participants will receive a commemorative plaque, free tea and coffee and a slice of a special “Birthday Cake” which will be cut at 3:30 pm.

Contact us on if you’d like to arrange a club visit

Come and join us for National Drive it Day 2022!

Great British Car Journey is proud to be part of The Federation of British Historic Vehicle Clubs and are delighted to be supporting National Drive it Day 2022.  

National Drive it Day has been running since 2005 and five classic car owners and the public the chance to celebrate the One Thousand Mile Trial, aimed to prove the viability of this new invention….the automobile!

Last year, over £40,000 was raised over for NSPCC’s Childline and we will be once again raising funds for Childline through the sale of Drive it Day commemorative plates (available on the day) or online from We will also be offering passenger rides in a selection of our classic cars and 10% of all money taken on the day will go to Childline.

Plus, we have reduced admission to Great British Car Journey for the day!

Adult £10 – Usually £16

Child £5 – Usually £7.50

Family £25 – Usually £40

(2 Adults and up to 3 Children)

We already have over 100 cars booked in to visit throughout the day, so get the date in your diary and come and join us on what will be a great day for the motoring enthusiast.

Members of Federation affiliated clubs will be permitted to enter the building to use the cafe and gift shop (Please provide proof of membership)

Come and join us for our Easter Family Fun Weekend

Easter 2022 is just around the corner and we’d love youto come and join us on an eggciting mystery character hunt through our car collection!

Pick your way through the classic cars and collect all the letters to spell the name of the mystery bunny at the end!

We’ve picked out eleven letters on our cars that spell the name of a famous Bunny! All you haveto do is search for the cars where the letter comes from and the arrange them into the name of the mystery bunny.

  • Start off your Easter adventure by collecting your clue sheet and pencil from reception.
  • Find all the letters in the Mystery Bunny’s name and arrange them in to the right answer.
  • Once you’ve completed the sheet with the right answer, you can collect your choccy treat from reception.

There will also be prizes for little visitors who arrive with a ‘car or motoring’ themed Easter hat/bonnet.

Best of all, family tickets for the Easter weekend have been reduced from £40to £30 – book your placetoday:

Treat Mum like a Queen at Great British Car Journey on Mothers’ Day

It’s all about mums right now at Great British Car Journey.

The popular classic car visitor attraction has rebranded its driving experience to Drive Mum’s Car specially for Mother’s Day and is rolling out the red carpet and putting up the bunting for mums everywhere in celebration of Mothers’ Day

From the daily school run, ferrying to after school clubs and pick-ups from friends’ houses, mums behind the wheel have played a vital role in all our childhoods.

To ensure they get the recognition they deserve, Ambergate-based Great British Car Journey has created a very royal driving experience complete with red carpet, a glass of fizz and afternoon tea.

Mums can enjoy a chauffeur driven ride in either a Daimler V8 Long wheelbase Limo, the very same model the Queen used between 2001 – 2007 or a 1988 Daimler DS420 Limousine, the last car ever built of this model was presented to the Queen.

During the 10-minute chauffeur driven experience, mum will be treated to a glass of fizz in car and a cream tea in the café before enjoying the trip down memory lane through the Great British Car Journey.

The very special chauffeured driving experience is the brainwave of Great British Car Journey founder Richard Usher, who said: “I have some great memories of my mum driving my brother and me in her Mini Cooper. She was a great driver; far better than my father if the truth be told!

“I think it’s fair to say that mums do a lot of the ferrying around where children are concerned. This Mother’s Day I wanted to give them a break and offer something different and I think a drive in a luxury classic car without squabbling children on the back seat absolutely fits the bill.” It’s the perfect Mother’s Day gift.”

The special chauffeur-driven Mother’s Day Drive Mum’s Car experience costs just £35.

Mum can also take to the wheel herself and drive more than 30 other classic British cars, including the original Mini, on a private route at Great British Car Journey in Ambergate.

All drives include entrance to the Great British Car Journey classic car visitor attraction.

Click here to treat Mum to this luxury experience: Make Mum Queen for the day!

Triple win for Great British Car Journey in
2022 Tourism Awards

Great British Car Journey’s apprentice mechanic Luke Henshaw has been named as the 2022 Tourism Young Achiever in the Peak District and Derbyshire Tourism Awards.

Luke (18) was one of just 15 Gold winners at the awards, which were organised by Marketing Peak District & Derbyshire. ‘Tourism Young Achiever’ was a new award category added to the awards line-up to recognise the thousands of jobs supported by tourism across the Peak District and Derbyshire.

In addition to Luke’s win, the Ambergate-based classic car attraction also scooped the silver award in the New Tourism Business category and bronze in the Experience of the Year category for its unique Drive Dad’s Car experience just 10 months after opening its door to visitors.
Luke, from Mansfield, joined Great British Car Journey in April ahead of the popular attraction opening in May 2021. He works and learns alongside the attraction’s Chief Engineer and to keep a fleet of nearly 200 cars in working order.

Delighted to be recognised, Luke said: “it’s a great honour to be recognised. I was a little nervous but the atmosphere was brilliant and a great experience for my first awards ceremony. I’m learning so much at Great British Car Journey. It’s a fantastic place to work with an amazing variety of the cars that I get to work on daily. It’s brilliant.”

Richard Usher, founder and CEO of Great British Car Journey said: “We are absolutely delighted to have been recognised across three categories in the awards after opening just 10 months ago amidst Covid restrictions.
“Luke, as indeed all the team – from volunteers and paid employees – are integral to ensuring Great British Car Journey continues to grow and become the go-to destination for classic car enthusiasts throughout the UK.

“Despite recent setbacks with the weather, we’re all really looking forward to 2022. We have even more plans for the attraction in the pipeline and the team and I are definitely aiming for more golds in the awards next year.

Designed to recognise and reward excellence and outstanding achievement in the Peak District and Derbyshire’s valuable tourism sector, the awards brought together 41 finalists in 15 categories for a glittering ceremony at Chesterfield’s four-star Casa Hotel.
Great British Car Journey is open seven days a week from 10.00am until 5.00pm and charts the history of the British motoring industry through more than 130 cars on display, including Austin Sevens, Morris Minors, Minis, Ford Escorts and even a McLaren supercar.

You can book tickets to visit us at:


WOW…..What a week we’ve had here at Great British Car Journey and not one we’d like to repeat!

Like many businesses and local residents, we didn’t escape storms Dudley, Eunice and Franklin unscathed. At one point, the River Derwent was recorded as flowing at 220 tonnes per second through Matlock Bath (the highest ever recoded)

Our team has worked tirelessly to get the attraction open as quickly as possible for out visitors (it is 25,000 sq. ft!) and we were immensely proud to open the doors up at 10:00am today.

We’re not a big team, but every department has pitched in without hesitation, so thank you to the Cleaning, Catering, Office support, Reception, Maintenance teams and Volunteers. Without you we wouldn’t be where we are today.

Back open Friday


Thanks for all your well wishes today, following the flooding that has affected us and our neighbours around the Derwent Valley and Peak District.

Our flood defence system worked extremely well, but we did experience some minor water ingress into the main hall and as a result, need to carry out some maintenance and cleaning up around the site.

We will re-open this Friday the 25th of February and remain open 7 days a week from 10:00am until 5:00pm

If you have booked tickets for the next few days, we will be happy to honour them when you are next able to visit us and apologise for any inconvenience caused.

Great British Car Journey’s barn find proves Austin really is ‘Britain’s dependable car’

An Austin Heavy 12/4, which was owned from new by the same family for 90 years, is working once again despite having spent the last 43 years stored in an overgrown timber garage.

Purchased on 22 July 1931 by Fred Woodhall, the Austin 12/4 travelled many thousands of miles in the UK as well as throughout Europe. In 1961 the car was passed on to the original owner’s son and then great grandson, Charles Clarkson who has now donated it to the Great British Car Journey based in Ambergate, Derbyshire. 

Despite being forgotten about for more than 40 years, with only minor attention, the engine started, and the electrics worked. Additionally, the car’s brakes work, it pulls strongly in all gears, the dynamo charges, the radiator still holds water, and all major functions are fine; all testament to the manufacturer’s claim in the 30s that Austin was ‘Britain’s Dependable Car’.

Richard Usher, Chief Executive of Great British Car Journey explained: “I was absolutely flabbergasted when the car started given the storage conditions. The garage was so overgrown with ivy we couldn’t open the doors so had to physically remove them in order to get to the car. Once we got the car out and lifted the bonnet it looked like the engine had completely seized.”

The car retains all its original features and is in remarkable condition given its storage conditions. Now on display at the classic car visitor attraction, there are no plans to restore the Austin 12/4. Richard explained why: “We’ve given it a clean and a polish but that’s it. Great British Car Journey is all about preserving the history of vehicles and part of that is showing how they’ve been used and the life they have led.

“The fact this car has survived being driven many thousands of miles and is driveable after more than 40 years off the road is testimony to Austin’s build quality and Britain’s motoring heritage. I am delighted that we have been able to add this remarkable example of a pre war Austin to the Great British Car Journey collection.”